Mob scene in Iroquois June 25th

A group of community-minded people are preparing to make a scene at the Iroquois Plaza, Saturday, June 25th from 10 a.m. until noon.

Organized by Reina DeJong and Nellie Leightizer, DeJong tells The Leader that she had seen cash mobs before and was impressed.

“I saw one in Brockville, and I thought, why not give it a whirl here,” said DeJong.

“It really draws people’s curiosity and attention, and that’s what we want, to attract people to see all that we have to offer in this little town.”

A cash mob is a group of people who assemble at a local business to make purchases. 

The purpose of the mob is to support local businesses, local charities and the overall community. 

They are a form of flash mob, but instead of singing and dancing, the group spends money.

The idea has caught on tremendously, with over 350 people monitoring the Iroquois Cash Mob plans and progress through the group’s Facebook page.

While DeJong doesn’t expect all 350 will show up for the event, she says that if 50 people show up that would be fantastic, and has set that as her realistic goal to determine the success of this first local Cash Mob.

The group will assemble near the front of the Royal Bank, a few minutes before 10 a.m., and travel first to River Rat Treasures, and then to other participating businesses, in Iroquois, to spend money on various special offers limited to  Cash Mob participants.

Those participating will have a passport of special limited time offers that they can redeem at the local business before 2 p.m. that day.

DeJong says that they decided to start with River Rat Treasures because the owner is very community minded, and it would be nice to help her business.

Not only is DeJong aiming for a one-day boost for business, she hopes there will be a ripple effect, as new faces are introduced to all the products and services these small businesses have to offer. 

“Maybe we’ll even draw some people from the surrounding communities who wouldn’t normally shop here,” said DeJong.

DeJong and Leightizer have had a great time organizing the Iroquois Cash Mob, and they hope that this event will lead to more Cash Mobs in the future.

They initially, had thought of doing one for all of South Dundas, but found that was too large an undertaking for a first time effort, so instead they decided to start with Iroquois.

In future, Morrisburg and Williamsburg could be targeted for Cash Mobs, if the one in Iroquois works out well. 

“If this is a great success, we can do it again someplace else in South Dundas,” said DeJong. 

To join the mob, head to the area near the Royal Bank just before 10 a.m., Saturday June 25th to get your passport from organizers. Bring money, use the passport as a guide to special offers and promotions, and spend it.

“A little can go a long way if we work together,” says DeJong.

Participating businesses, so far,  include: River Rat Treasures, Mustard’s Variety, Mother Clucker’s, Gilmer Pharmacy, Something Old Something New, Murphy’s Bar and Grill, Lockview Ice Cream, Yefsi Restaurant  and  Thompson Timber Mart. All will offer ‘Cash Mob Only’ specials for participants. More could be added before the event takes place on Saturday at 10 a.m.

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