Allison Waytowich, a grade 8 student at St. Mary/St. Cecilia Catholic School in Morrisburg, has been selected as a candidate in a First Choice Haircutters online contest to find 10 models for a 2013 advertising campaign.
Allison, 14, “saw the commercial on television for First Choice Haircutters, Be the Face contest, a few months ago, so she decided to enter,” says her mom Lynne.
“There were 9,000 applicants, and we were amazed when she made the top 50!”
Allison is now involved in the second stage of the contest which involves obtaining online votes from the public.
“It would be neat that everyone who reads the Leader has a chance to make a local girl ‘famous’,” adds Lynne.
If Allison makes the top 10, she will win a trip to New York City, and an opportunity to be in the First Choice Haircutters commercial.
The website is www.bethefaceoffch.com. Only one vote per e-mail address is permitted.
The advertising initiative began December 9, with the launch of BeTheFaceofFCH.com.
It invited consumers to upload a photograph and explain why they should be in the upcoming advertisement.
A three person judging panel then narrowed the field to 50 finalists. Ten winners, one from each of 10 different gender and age categories, will be determined through the online voting.
Winners will be announced June 15 and will receive a trip to New York City, a hair makeover, modeling training, a professional photo shoot and the possibility of being in the First Choice ad campaign.
Allison is the daughter of Frank and Lynne Waytowich of Morrisburg.
The community is invited to vote for Allison at www.bethefaceoffch.com. Allison is one of five girls pictured in the 13-19 female age category. She is listed as Allison W.