B. McNairn-Leader Staff
MORRISBURG–Business partners Bill Dennis and Cindy Lamothe have dropped anchor in Morrisburg and will be opening their new business, Bite me, Bait and Tackle in the Pinkus Shopping Plaza this coming Sunday, December 1.
Bite Me, Bait and Tackle is an extension of Bill’s manufacturing business, Jiggernaut Tackle which he and his wife Claudette have owned and operated in their Cornwall home for 34 years. In an effort to separate their home-based manufacturing business from their home life, the couple purchased a home and have lived in Morrisburg for the past year.
Soon after they arrived in Morrisburg, it became obvious to Bill and Claudette that there was one retail store that was missing….that being something for the local fishermen. And that’s where business partner Cindy Lamothe and her husband Dan entered the picture.
The Lamothes know Bill and Claudette as Dan works for Jiggernaut Tackle as an assembler. As sometimes happens they learned of each other’s interest in opening a retail store and that is how Bite Me, Bait and Tackle got its first bite.
Bill and Claudette first got involved in the fishing accessories/ tackle industry when, “I got tired of buying stuff that was made in China, that just kept falling apart,” says Bill. “So I started making my own stuff.”
Jiggernaut started slowly with the couple making their products and selling them out of their home. “Then we started going out and marketing ourselves,” says Claudette. “And now we sell to Walmart, Canadian Tire and Bass Pro Shops etc. We started out as a simple little business, and every year we grew and grew.”
Jiggernaut manufactures everything from worm harnesses to floating harnesses, Cornwall spinners to bottom huggers.
It’s been a busy 34 years, growing and expanding the business, and now comes the next big step…setting up a retail location.
“Dan and I have wanted to open a bait and tackle shop for years,” says Cindy. “So when we learned that Bill and Claudette were considering something in Morrisburg, we were on board.”
The Lamothes live in Ingleside and Cindy works in Cornwall, so while Bite Me, Bait and Tackle gets going the four plan to divide their time at the store. “We’ll all be sharing the time, our weekends are going to be busy for sure,” says Cindy.
Bite Me, Bait and Tackle is of course stocked with Jiggernaut Tackle products along with other well-known product lines. They will be retailing rods and reels, live bait, ice fishing gear and clothing.
The plan is to slowly grow the business by adding new products with the long-term goal to offer hunting supplies and clothing.
“We hope to sell licences as well,” says Bill. “Hopefully by spring.”.
“We are in a very popular fishing area,” says Bill. “There are plenty of activities and more tournaments all the time. We’ll be able to help people, show them how to fish and what products they should be buying along with how to use them.”
With several weeks of setting shop now behind them, Bite Me Bait and Tackle is excited to be opening in time for the Christmas gift season. With their knowledge of their products, they will be able to help all gift buyers ….even those who don’t fish, but are shopping for the fish enthusiast in the family.
Claudette points out, “we ordered 1,000 display hooks and ran out fairly quickly, so people should be able to find what they want with us. We will have a big assortment at a variety of prices. We will definitely be affordable for everyone.”