CJAM Fashion Boutique quietly opened its doors in the Iroquois Plaza almost a month ago, and already sales are exceeding expectations of owner Colin Jones.
Local dignitaries dropped by the Iroquois location May 4th to celebrate the store’s official opening.
CJAM offers new fashions, mostly for women, from fashion basics, to dress clothing to bridal and formal clothing.
Jones plans to fulfill the fashion needs of the community by talking to his customers, learning what they want and need.
“The community is telling me what they need. Now, I just have to listen to my customers,” he said.
So far, the store’s customers are mostly seeking conservative fashions and basics. “The people of this area are really starved for fashion,” said Jones.
While the store is already stocked with plenty of clothing and accessories, Jones is already planning to expand his offerings They sell sheepskin fashions including vests and jackets and will soon offer Dri-zabone Australian oilskin coats. He also plans to offer an alterations service.
Jones, who is originally from Australia was living in Ottawa when he found Iroquois.
He spent 30 years in the Australian Army where he flew an Iroquois Helicopter. So the community name really struck a chord with him.
After visiting the town many times he decided to retire here, but instead of retiring, he decided to open CJAM.
At Saturday’s official opening, South Dundas deputy mayor Jim Locke welcomed Jones to the Iroquois Plaza. “I wish you the greatest success,” he said.
Evonne Delegarde, speaking on behalf of the Iroquois Business Group pointed out that with this store opening, there is now only one storefront left to fill in the plaza. Jones worked closely with South Dundas’ economic development officer Nicole Sullivan to open this business in the Iroquois Plaza.