The St. Lawrence Parks Commission received $300,000 for four of its events as part of the April 5, Celebrate Ontario funding announcements.
Through the Celebrate Ontario initiative, the government is giving local events a boost to help grow tourism, create jobs and support economic growth.
This year, 203 festivals and events received funding.
Festivals and events are proven visitor draws to both regions and tourism attractions.
Over the past decade, the St. Lawrence Parks Commission has led the way in the development of three new shoulder season events that collectively have breathed new life into the tourism shoulder season plus numerous main season events that draw visitors to the region.
Celebrate Ontario has announced it will fund event enhancements to four of the SLPC’s iconic events including: Pumpkinferno and Alight at Night both at Upper Canada Village near Morrisburg and Fort Henry’s Concert Series and Fort Fright in Kingston.
“At the St. Lawrence Parks, as in any other business, product evolution and new product are at the core of sustainability. As such, Celebrate Ontario’s investment in our new events contributes greatly to the longevity of our brand and the depth of our portfolio along the St. Lawrence corridor and the Great Waterway region,” said Darren Dalgleish, General Manager & CEO, St. Lawrence Parks Commission.
The funding breaks down to $75,000 to each event and will be spent on innovations to help the events grow and remain appealing to visitors.
For Pumpkinferno, Celebrate Ontario will support the design, construction and presentation of an “experiential” exhibit as the must-see/do new feature in 2013, revitalization of the current displays, and improving accessibility along the tour, all towards renewing and enhancing the customer experience.
As Alight at Night approaches its 13th season, Celebrate Ontario will support the research, design, installation and presentation of an all-new Special Effects Tour to entertain visitors during their rides on the Toy Train, in order to rejuvenate this long-standing family activity at the event.