The 2012 review of South Dundas website statistics will serve as a benchmark to help measure the success of the site, and the impact of the work being done to build up online traffic to the site.
Nicole Sullivan, South Dundas economic development officer recently reviewed the statistics.
“Now that we have a benchmark, just under 90 visits per day, we can better comment on the success we’re having with viewership in the coming years,” Sullivan said.
Having now established a benchmark for viewership over the full year, Sullivan has some insight into what information viewers are most interested in and how they arrived at the site.
Knowing how someone arrives at the South Dundas site, is a key piece of information that will allow Sullivan to work on increasing the use of the site.
While most of the traffic to the site appears to be locals seeking municipal information, the visit and business sections average 300 to 350 hits per month.
“I am always looking at ways to increase the number of visits,” said Sullivan.
With that in mind, Sullivan plans to work with community partners to strengthen the connection between their websites and the South Dundas website. She plans to dedicate some of the marketing budget to online advertisements linking viewers to the website.
Sullivan will continue to build on the information disseminated through the “Experience South Dundas” Facebook page.
Four per cent of referrals to the South Dundas website come from that Facebook page.
Twenty-one per cent of referrals come from the United Counties of SD&G website.