Following on the heels of three Festivals & Events Ontario ‘Top 100 Events’ honours for Upper Canada Village’s Alight at Night festival and Fort Henry’s World Heritage Sunset Ceremonies and Fort Fright, the St. Lawrence Parks Commission (SLPC) has been awarded $225,000 from Celebrate Ontario to support three events in 2012.
“Our entire team was elated to receive this Celebrate Ontario event funding news.” said Darren Dalgleish, General Manager and Chief Executive Officer of the St. Lawrence Parks Commission.
“We appreciate the long term support Celebrate Ontario has shown the SLPC, substantially assisting with our plans to develop new products and experiences,” he continued. “Since these funds will be directly applied to the capital portion of our event budgets, it fits with our corporate plan to move towards a sustainable business model, building on our foundation for growth established through our new strategic pillars.”
“This funding relieves some budget pressure and aligns with our plans,” he added.
The funding breaks down to $75,000 per event for the 1812 Overture and Fort Fright at Fort Henry and for a new fall event at Upper Canada Village called “PumpkInferno”.
“This incredible funding news substantiates the importance and focus we’ve placed on event development over the past decade,” said Bryan Mercer, Marketing Director for the St. Lawrence Parks Commission.
“We’ve understood for a long time that our organization and experience offerings need to hold relevance to the new emerging demographics and events are the perfect conduit to do that.”
“It’s particularly satisfying to see that Celebrate Ontario sees the development and growth potential for a brand new event like ‘PumpkIinferno’ positioned in the shoulder season at Upper Canada Village,” continued Mercer. “Our event teams are charged with this news!”
The funding is divided between events as follows:
•1812 Overture at Fort Henry on Saturday, August 18th 2012 – $75,000
•Fort Fright from September 21 to October 31, 2012 (on select nights) – $75,000
•PumpkInferno at Upper Canada Village from Thursday through Sunday in October, 2012 – $75,000
From Thanksgiving weekend through to the end of October, an all new Halloween experience will unfold unlike any other in the region. Visitors can take an evening walking tour through a hauntingly beautiful and stirring outdoor exhibit of thousands of hand-carved pumpkins.
Based on the success of “Alight at Night, this second shoulder season event is planned to be a mesmerizing and massive installation of artist-inspired, glowing pumpkins set against the night-time backdrop of Upper Canada Village.
Celebrate Ontario funding will provide the start-up operational funds for the artificial pumpkin shells.