The response for the Kraft Food for Families initiative has been inspiring and for the Mountain House of Lazarus Food Bank a local success story.
Kraft Food for Families is a community-based program designed to help Canadian families get food on the table.
The original goal was to donate up to $50,000 to 30 food banks across Canada and award a $10,000 bonus donation to the food bank with the most names in support.
According to the Kraft Food for Families website, “people from across Canada came together and added thousands of names in support of their local food banks, helping us to reach that goal.”
Leading the way were the people in the Owen Sound area. With each vote translating into a $1 donation, some 22,232 people there voted for the Salvation Army Food Bank which serves 600 people each month.
The Owen Sound total, in combination with other votes across the country, allowed the contest to quickly reach the 50,000 vote maximum set by Kraft Foods.
Also as a result of the voting, the Owen Sound Food Bank received over $30,000 ($1 per vote and the $10,000 bonus donation).
Shortly after the Owen Sound victory, Kraft Food for Families announced a phase two initiative to support community banks, which was $1,000 weekly donations for 10 weeks, to the food bank collecting the most names in each of the weeks.
It began on December 2 and wraps up February 10.
In week five, thanks to a great response from the local public, the House of Lazarus Food Bank in Mountain, was the $1,000 winner.